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CHEVY’S REAL MEX – PROTOTYPE CONCEPTUAL DESIGN

Restaurants and Food Service
CHEVY’S REAL MEX – PROTOTYPE CONCEPTUAL DESIGN

As part of their on-going relationship with Real Mex Restaurants in re-branding the entire Chevy’s restaurant chain, DeWees Design was asked to develop multiple conceptual exterior elevation treatments for a single prototype floor plan.  A series of storylines were developed for the each of the unique facades that told the story of how each restaurant evolved from different historic reference.

  • A Chevy’s restaurant was built in the former space of, “Joe’s Auto Body” which had been built next to an old Hacienda-Styled hotel.
  • An abandoned tortilla factory was converted into a Chevy’s.
  • An old concrete factory was re-used and a Hacienda-Styled hotel was built right on to the factory.

 

Each exterior concept was developed from the same prototypical conceptual floor plan allowing for maximum efficiency while maintaining a very creative conceptual imagery for the re-branding of the Chevy’s chain of casual dining restaurants.

Chevy's Concrete Factory

Chevy's Concrete Factory

Chevy’s Auto Body Shop

Chevy’s Auto Body Shop

Chevy’s Tequila Distillery

Chevy’s Tequila Distillery