As part of their on-going relationship with Real Mex Restaurants in re-branding the entire Chevy’s restaurant chain, DeWees Design was asked to develop multiple conceptual exterior elevation treatments for a single prototype floor plan. A series of storylines were developed for the each of the unique facades that told the story of how each restaurant evolved from different historic reference.
Each exterior concept was developed from the same prototypical conceptual floor plan allowing for maximum efficiency while maintaining a very creative conceptual imagery for the re-branding of the Chevy’s chain of casual dining restaurants.